It has been said that cars, yachts and bikes are men’s toys…I would add to that triad watches. Now what are the characteristics that those “objects” have in common which appeal to a male audience?

First and foremost they are engines that imply movement through power. They are generators of speed that increase the production of adrenaline in our bodies creating the intense desire to move fast… to generate and perpetuate action.

Secondly they look powerful, imposing. Now, the way that this has been achieved has not changed that much with the years. The aesthetic of these objects has moved from the need to display the mechanism that allows it to work, to displaying the forms that suggest its power and speed, aerodynamic shapes.

Aston Martin, DB4 GT Zagato

Cars are in general more associated with an urban life, hence their design incorporates the use of materials like leather and wood conveying a certain life style for the owner.



Yachts on the other hand are by definition a luxury; whether small or big they tell us about our financial free2dom and the abundant spare time to enjoy it.

Harley Davidson

Motor Bikes are the wild creatures of the group… they demand individuality, they do not conform with the concept of a speed limit and they offer the biggest freedom of movement, more than any of the other machines can, plus they allow you to probe your skills your control and your power, meanwhile keeping you grounded (literally sometimes!).

Graham Chronofighter 1695 Steel-black

Now watches. The reason why I included them in this group is because they are an essential, indispensable companion in your adventures as they are the indicators of your control over speed which at the end of the day it is about your control on time: in how many minutes you are able to go from point A to B. Now traditional watches have an engine in them as well, this is why the tradition and precision of this sort of watch cannot be surpassed by any digital version. Not in their beauty, not in the feel and not in the connection with reality. They are timeless.

All this information is going to help you to understand what interior design has to do with them

Speed…Engine…Mechanism…Time…Aerodynamic…Luxury

Would you be surprised to know a contemporary home should give exactly the same feel and service as any of those machines? (Ok…Ok… the only problem, they probably won’t run…yet)

Let me explain myself: A contemporary home is about home automation (control) and efficiency. Is that not what you expect from your favorite toy? The more you can control the elements in your home the more you can decide the speed with which to live your life. So at the end of the day you can control your time.

In regards to the aerodynamic aspect of it, the floor plan layout, the furniture layout, the design of the furniture, all of them should offer you freedom of movement and comfort in performing those movements.

And about luxury, here is where you are going to show how financially free you are and how much of your spare time you use for enjoying yourself and sharing your space with your friends and family.

Perhaps in the city you cannot have your yacht, but your flat can definitely be the closest thing to provide you with the feelings of having one.

So your flat has become the fifth element of the pentagon of essential men’s toys.